Oct 23, 2018
Will Build Partnerships and Marketing Capabilities for One of the World's Largest Online Advertising Companies.
New York & Los Angeles – October 23, 2018— Media.net, one of the largest global advertising technology companies, today announced the appointment of Josh Cobb as President of the Americas, starting Jan 1, 2019. Media.net CEO Vaibhav Arya made the announcement. Cobb will be based in California and interface with Media.net offices across the America's.
Most recently, Cobb was Vice President of Partner Management at Yahoo where he was responsible for publisher and supply management across Yahoo's 300+ North American Search and Software Distribution partnerships. A fifteen-year veteran of Yahoo, Cobb has deep experience and contacts in publishing, media and ad tech. He has led global business development and partner management efforts in a multi-billion dollar environment.
"We've had the great pleasure of working with Josh for nearly ten years," said Arya, "dating from our original partnership with Yahoo. He's had the opportunity to see first-hand the capabilities of Media.net's platform and to leverage it on behalf of Yahoo. Media.net aggregates high-quality audiences that generate billions of dollars in ad sales and revenue, making Josh's arrival significant."
"As a partner, I've seen that Media.net's tech and speed to market is without peer," said Cobb. "Media.net's contextual technology powers Yahoo's (now Oath's) performance advertising. Media.net tech is focused on the content of the page and is not dependent on cookies, which brings significant value to both marketers and publishers in a world where user privacy concerns plague the industry. Few technology companies are able to unify competition between performance marketing and brand advertising."
Cobb continued, "I believe that Media.net is exceptionally well positioned for growth based on their tech stack and talent base. I'm excited to work with brand name, strategic and long tail publishers to demonstrate how they can drive revenue, enhance user experience and customize content in ways that don't compromise consumer privacy. Also, Media.net's scale will be a significant success factor in an ad tech environment where ‘the herd is thinning.'"